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The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

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ISBN: 9781633691728 | 256 pages | 7 Mb

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

Download The Matchmakers: The New Economics of Multisided Platforms

Download ebooks google pdf The Matchmakers: The New Economics of Multisided Platforms iBook FB2 CHM (English Edition) by David S. Evans, Richard Schmalensee 9781633691728

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Two-Sided Markets 2009 - OECD
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The Matchmakers: The New Economics of Multisided Platforms David S. Evans, Richard Schmalensee. Hardback (B401) | May 2016 | Harvard Business Review   two-sided platforms and analysis of single- firm conduct
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These multi-sided platforms are “economic catalysts.” They've been Villagematchmaker brings men and women together. Economics Economics ofMultisided. Platform .. New Economics of MSPs Should Guide Them. Main Page | The Enlightened Economist - Enlightenment Economics
This is a very clear introduction to the economic models, but the book is now The Matchmakers: The New Economics of Multisided Platforms, due out in May. attention rivalry among online platforms and its implications
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